National Geographic’s new cover for its 2018 magazine edition is incredibly stunning and reflects on a very important issue which undeniably concerns the current generation.
The magazine’s cover image shows an iceberg resembling a plastic bag with an alarming message on the front, stating, “18 billion pounds of plastic ends up in the ocean each year. And that’s just the tip of the iceberg.”
The new ‘Planet or Plastic’ initiative took place in order to raise awareness regarding the untreated plastic waste that is dumped into the sea every year. Calling it only the ‘tip of the iceberg’, the US based cable network reflected on the enormity of the problem that the world faces.
To garner support for its new initiative, Natgeo posted on Instagram with actress Zooey Deschanel carrying the magazine cover. In her caption, she shared a message for everyone to do their best to preserve the planet.
She stated, “Doing so will not only benefit the thousands of marine animals that become entangled in or suffocated by plastics each year but will also contribute to the overall health of the planet’s marine ecosystems and all who rely upon them.”
The channel has started an active program to create awareness by posting photographs which show our increasing dependence on plastic and the harm it has done to the ecosystem.
In July 2017, underwater photographer and student, Huai Su, captured a video in Taiwan and was seen tirelessly picking up plastic bottles to clear the polluted water. Watch the video below.
The Natgeo cover has attracted much needed attention from different circles, with people tweeting about the need to educate each other regarding environmental issues.
Thats bad -we really nef to educate our society about enviromental impact &sustainability
— Hlekos (@Hlekos) May 17, 2018
Whoa. I’m speechless at this cover. I can’t wait for my issue to arrive and I’m so glad to see this topic getting this kind of coverage.
— Rebecca Basu (@RebBasu) May 17, 2018
The ‘Planet or Plastic’ initiative is indeed an important task that National Geographic has taken upon itself. The need to raise environmental awareness has become ever more important.