The multi-national beverage corporation, Coca-Cola, has announced the release of their first-ever Coca-Cola slushie in frozen packs, exclusively set to release in Japan this summer.
With the hot summer days approaching fast, Coca-Cola has decided to continue spoiling the customers in Japan with amazing – and also exclusive – summer beverages! The news followed the release of other exclusive products in Japan including Peach Coca-Cola.
These new limited-edition Coca-Cola products have been released in the highly competitive Japanese market. The slushie packs that are set to release on April 16, exclusively in Japan, have been in development for eight years!
The beverage giant has created a unique resealable, portable pouch that will contain the frozen beverages. Consumers will be able to squeeze the pouch pack to get just the desired amount of crunch and slush. The new pouch packaging is said to be the first of its kind in the world of beverages!
The flavors of Coca-Cola slushie packs include Lemon Coke, Fanta Orange, and Fanta Grape.
The beverages will be sold frozen and unfrozen (to be frozen by the customer when they get home) at a retail price of 130 yen ($1.21).
Coca-Cola Lemon flavor was first released in 2005, with a reboot version in 2014, but has since received a lukewarm response from consumers. However, releasing it now in slushie form is sure to entice consumers to try it again.
Japanese customers were also the first to experience a new limited-edition flavor of Coke released recently: Peach Coca-Cola. The pink and red bottle label featured an image of a fizzy peach on it.
Coca-Cola Japan also recently announced that they will be experimenting with alcohol in beverages as well. The company releases 100 new products every year in the fiercely competitive Japanese market. They have never before ventured into adding alcohol in their drinks, but the practice is common among other beverage manufacturers in Japan.
The New York Times reported that Jorge Garduno, head of the company’s Japanese division, said this was going to be a ‘modest experiment for a specific slice of the market’.
The company has not announced any plans to offer these products in markets other than Japan as of now.