Barbie introduced 17 new dolls inspired by leading role models from around the world for International Women’s Day 2018.
The popular American toy manufacturing company, Mattel, decided to do something extraordinary this year on International Women’s Day.
Mattel has been manufacturing Barbie dolls since its inception, but this year it was time to make some changes.
The decision was based upon a survey, conducted by the company, where 86% of the mothers in the sample revealed they were worrisome of the kind of role models their daughters aspired to become.
Barbie decided to make a positive change and release 17 Barbie dolls modeled after leading ladies from all around the world. These new Barbie dolls form part of a collection called, the “Inspiring Women” series.
The previous dolls produced by the company adhered to model-like features and well-established notions of beauty. Well not anymore!
The doll manufacturer company tweeted, “In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls. Join the conversation by sharing your role models using #MoreRoleModels.”
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
Barbie further tweeted, “In honor of #InternationalWomensDay, we are shining a light on even more empowering women. Joining our Sheroes lineup of incredible women who have broken barriers and paved the way for the next generation-see our new Global Sheroes. Share your role models using #MoreRoleModels.”
The collection includes exceptional and inspiring women who have existed in history or are currently making history in the world today.
Inspiring women were added to the collection of iconic doll models like, Patty Jenkins (Director of Wonder Woman), Amelia Earhart (First Female Aviator and Author), Nicola Adams (British Boxing Champion), Katherine Johnson (Mathematician at NASA), Frida Kahlo (Renowned Artist), Chloe Kim (Olympic Snowboarding Gold Medalist) and many others.
Interestingly, the dolls also come with a script which has information detailing the valuable contributions of these women.
Lisa McKnight, the Senior Vice President and General Manager of Barbie said, “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them they are can be anything.”
Bindi Irwin, whose doll is also part of the collection took over her Twitter handle and shared, “I am truly honored to be a part of the @Barbie family, celebrating International Women’s Day. This day encourages us all to reflect on the impact women have had on shaping the world we live in today. This is such a special recognition of women and girls who are making a difference.”
As the gesture continues being widely appreciated worldwide, people have also shared their thoughts and admiration on the recent Barbie collection.
One tweet said, “Yes! I would have liked my Barbie much better had she been a scientist, or a race car driver, or an adventurer.”
Another said, “My daughters can’t wait to get their hands on a Chloe Kim doll!”
A football lover said, “I would definitely have asked for a footballer Barbie.”
After the fashionista line in 2016, featuring dolls of every shape and size, the recent Sheroes collection of Barbie has certainly inspired everyone with this diverse move.
Great work, Barbie!