YouTube has demonetized all videos with references to the Momo Challenge after the increasingly concerning challenge claimed the life of a girl.
YouTube told The Verge that it will not be allowing advertisements on any video featuring Momo because it goes against advertiser-friendly content guidelines. Other news organizations such as CBS, ABC, CNN, Fox, and others have included warning videos alerting viewers to disturbing content and demonetized these videos as well.
Momo is a WhatsApp ‘Suicide’ game that has reportedly taken the life of a 12-year-old girl in the past. Cops in Argentina are hunting for the “adolescent with whom she exchanged those messages”. They have also warned parents about the game along with the National Police of Spain.
The Spanish Police tweeted, “Do not go into ‘Momo’! If you record the number on your calendar, you will see a strange woman’s face, it’s the latest WhatsApp viral to come in vogue among teenagers.”
It started on Facebook according to the Computer Crime Investigation Unit in the Mexican State of Tabasco, and users have reported receiving threats if they don’t complete the orders and dares. The Momo avatar is of a woman with bulging eyes. A special effects Link Factory created it. An art gallery in Tokyo, Japan displays the avatar.
In August 2018, the death of a teenager in India was linked to the challenge when Manish Sarki was found in a livestock shed with the words ‘Illuminati’ and ‘Devil’s One Eye’ on the wall. In September of that year, a 12-year-old girl and a 16-year-old girl in Colombia killed themselves because of the game within 48 hours of each other. A 5-year-old girl in Cheltenham cut off her own hair as part of the challenge.
The challenge has appeared in Mexico, Argentina, United States, France, Germany, and India.