Huda Kattan has made a name for herself in the makeup community with her expert cosmetic tips and gorgeous products. However, her brand, Huda Beauty, has recently become a trending topic on the Internet for a very wrong reason.
The brand published an article on their website which contains useful tips for women, telling them how they can lighten a very private part of their body.
We’re talking vaginas. The article was titled ‘Why Your Vagina Gets Dark and How to Lighten It’ and was written with what we hope were good intentions. It featured an interview with an expert and board certified dermatologist, Doris Day, MD., who took women through the process of lightening their vaginal areas.
Allure Magazine picked it up recently and didn’t hide what they thought of Huda Beauty’s approach to this topic. In a caustic tweet, the mag pointed out that the article was ‘not ok’ and suggested it should be removed. More annoyed reacts followed this one and people started to pick up on the written piece.
— Allure (@Allure_magazine) May 12, 2018
The main issue with the article is that it seems to be peddling an archaic beauty standard: that of light or fair toned skin. Many women took issue with this, saying that they weren’t concerned with how light or dark their genital areas were and neither should a cosmetics brand. Others just added to the debate, saying the piece was written in poor taste, regardless of the ‘trusted expert’ who gave all the lightening tips.
Not only was the piece offensive, it was also erroneous. It kept referring to the ‘vagina’ throughout most of the article, while the discussion was actually about the labia, the outer portion of the genitalia. Plus, the ‘DIY vagina lightening hacks’ mentioned sounded dangerous and a little extra. Dr. Day recommended using lemon juice, yogurt, coconut oil and egg whites on the extremely sensitive area – all to change its color.
seriously pisses me off when people like huda beauty can be successful and have a huge platform to influence young girls and she writes articles about ‘how to lighten your vagina with lemon juice’ honest to god, women like that need a slap. no wonder young girls are insecure. pic.twitter.com/fHx3ZHJFmX
— ? molly ? (@mollylaura_) May 3, 2018
— Rachel Maslin (@ballroombeauty7) May 2, 2018
@hudabeauty SHAME on you for shaming women! Every #vagina is different from every other and they’re all beautiful and perfect as they are. No one needs advice from an ill informed, botoxed, ballon lipped idiot about what their vag should look like. https://t.co/qFkceXUX2l
— artismygod (@artismyonlygod) May 3, 2018
I found an eyeshadow palette that works with my skin tone and one-hazel-one-brown eye, said thank goodness for Huda Beauty, AND NOW THIS ?
Huda Beauty is encouraging women to lighten their vaginas and people are furious https://t.co/zEyRHWpnDx
— PrimroseRoad (@PrimroseRoad) May 4, 2018
People using the word vagina instead of vulva is my pet peeve. And stop putting products/food/ or whatever else down there ffs. Let your body do its fucking job. If something’s not right, go see a DOCTOR not fucking Huda Beauty. https://t.co/f3uahawe1y
— LJ (@HekatePhsphrs) May 3, 2018
OMG!? DO NOT PUT BLEACH ON YOUR GENITALS. SERIOUSLY. wtf!!?!?!?https://t.co/zTsSpJhVu6
— cunt-a-saurus-rex (@the_squarrell) May 3, 2018
.@hudabeauty you are telling women to bleach their vulvas with hydroquinone, lemon juice, and acids because a lighter vulva is better? Do you realize how poisonously harmful this is? Fuck your homophobia, fuck your non-inclusivity , and FUUUUUCK YOU. https://t.co/7tDSqXQVVl
— Beta Ray Jill, Nazibreaker (@fangirlsmash) May 3, 2018
What’s more, she added to a lot of women’s existing insecurities by recommending that they first lose weight and then focus on lightening their vaginal area. She said ‘excess weight can lead to friction, which can cause darkening’. Nowhere in the article does it mention that it is actually perfectly natural to have labia that is darker than the rest of one’s body, which it is. The whole area is treated as a problematic one, which must be lightened to achieve complete perfection.
Asides from natural DIY remedies, Dr. Day also recommended using ‘a prescription brightening cream or chemical peel’, solutions which could potentially irritate the ultra-sensitive area. She seemed to be full of bright ideas, literally. However, fans were less than excited.
— kailtin (@kaitz__) May 3, 2018
@CarolineHirons finding it hard to believe that Huda is inundated with vagina lightening questions as stated. Like, er, it’s a lipstick website…. it’s like asking Halfords about Breast augmentation.
— BritishBeautyBlogger (@britbeautyblog) May 3, 2018
The article received largely negative responses and a lot of angry, outraged comments. Some people said they were forced to unfollow the brand after seeing the kind of content they published. Huda Beauty is being criticized for trying to uphold and promote toxic and unrealistic beauty standards. The brand responded to the comments, writing that the goal was to provide advice to women who wanted to lighten their vaginal areas.
However, the question still remains: why did a makeup brand try to address such an intimate and sensitive topic in the first place? Whatever their reasons, they have made a lot of people very unhappy. Their fans are expecting an extensive apology but don’t know if they’ll receive one any time soon!