Kylie Jenner’s 21 Collection is her most extravagant and personal one yet, and it’s themed around liquor and red solo cups.
Jenner released birthday collections for her 19th and 20th birthday as well. She announced this one on July 31, posting a number of pictures and videos on her Instagram showing off her next launch. She told fans on her story, “I can’t wait to share this collection with you guys. It’s definitely the most personal collections that I’ve done, so I hope you guys love it.”
The collection includes six new matte neon lipsticks named Glam, Rumor, Rager August, Flirtini and Birthday Behavior. It also includes a 21 pan eye shadow palette, a birthday liquid lipsticks trio and a pressed powder palette. The collection is extravagantly designed and decorated with sparkly fireworks and a birthday cupcake spelling out Get Lit.
Jenner also did a photo shoot specifically for this launch and revealed on her story that not only was it one of her first shoots after giving birth, she also came up with the entire concept for it while pregnant with daughter Stormi Webster. Kylie also told her fans, “My birthday collections are super special to me because the first collection I ever did was for my 19th birthday. My birthdays are what set off [makeup] collections for me.”
Kylie will also be opening up a pop up shop in Westfield Century City to sell her birthday collection and past products. Momager Kris Jenner shared a picture from the venue against a backdrop of red solo cups spelling out Kylie’s name. The proud mother captioned her post, “At the @kyliecosmetics pop up shop today at @westfieldcenturycity!! It looks so incredible!! Everyone stop by to be the first to shop Kylie’s birthday collection before it launches online on August 6!”
Jenner has also done collections on occasions other than birthdays. She did one in honor of daughter Stormi Jenner’s birth, one with Kris Jenner for Mother’s Day and has also done collections with Kim, Khloe and Kourtney. The business owner also brings out new collections for annual holidays like Christmas and Valentine’s Day.
Kylie Jenner’s 21 collection will drop on August 6th, Kylie’s birthday.