Snapchat faced a loss of $1.3 billion in market value after a single negative tweet about the app was posted by the Snapchat Queen, Kylie Jenner.
The reality TV star revealed that she was no longer interested in using the application after its redesign.
Well, the Kardashian-Jenner Klan is taking over the world with a bang. And it is uncanny how much influence the sisters have on their fans all over the world.
The youngest sister of the Kardashian Klan has proved that her words have a lot of value after renowned company Snapchat faced a plunge in market value over a single tweet by the star.
Snapchat shares dropped by 7.2 percent overnight, which amounted to more than $1 billion in share value. The market cap for the company has now reached $22 billion.
Kylie took to her Twitter handle to reveal her recent disappointment in the new interface of Snapchat. The Lip Kit mogul described that she hardly makes use of the application anymore.
She wrote,“So does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
A plethora of comments raided the post and concurred with Kylie’s sentiments. It’s as if Kylie had spoken what was in everyone’s minds.
The post accumulated a whopping 4000 comments where people too whined and ranted about how discontent they are with the new update.
Kylie Jenner has been named Queen of Snapchat as she remains the celebrity whose stories have been most viewed on Snapchat.
Snapchat users believe now that Kylie has also confessed that she is not satisfied with the new update, Snapchat will be compelled to change the update in accordance with the reigning queen’s wishes.
A hopeful fan said, “@Snapchat NOTICE HER AND BRING US THE OLD UPDATE BACK”
Another said, “They’re gonna change it now lol thanks, Kylie.”
An online petition is also being signed by users to urge the company to remove the update and revert back to the old version. More than one million users have signed the petition.
The petition on Change.org reads, “With the release of the new Snapchat update, many users have found it has not made the app easier to use but has, in fact, made many features more difficult.
There’s a general level of annoyance among users and many have decided to use a VPN app to go back to the old Snapchat, as that’s how annoying this new update has become.
Many ‘new features’ are useless or defeat the original purposes Snapchat has had for the past years. This petition aims to help convince Snap Inc. to change the app back to the basics, before this new 2018 update.”
The Snapchat update was introduced by the company to separate the ‘public content’ from the posts by ‘friends and family’.
A number of Kylie fans have expressed how much they miss seeing her updates on Snapchat and want to see her back on the application.
A die-hard fan said, “The update sucks but I keep watching them stories. Missing yours a lot @KylieJenner are you okay mama?”
What are your thoughts on the new version of Snapchat? Let us know!